The Ideal Way to Grow Your Business Using this Strong Brand, Audience and Content-Marketing Tool
We’ve been talking recently about how to boost your small business marketing with Instagram. Contrary to what many individuals still believe, Instagram is not just a fun app where you can post food, vacation and family pics.
Instagram has become a potent brand-building, audience-building and content-marketing tool for companies. It has over 200 million active monthly members sharing 60 million images and 1.6 billion enjoys per day.
A note of caution: there are loads of people out there who promise to cultivate your Instagram followers by the thousands, but beware. Most of them use fake accounts made by bots to inflate your numbers.
These types of followers have zero value.
According to the data security company Imperva, these poor bots account for 28.9 percent of bots on Instagram.
The best way to construct your own Instagram followers is by being authentic to your brand and your audience.
It’s great to use your Critter Control business name as a hashtag, but you want to think beyond that.
If you would like to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You want to start a conversation when you are sharing articles for things like:
• Product launches
A fantastic example of a brand who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to get together and share their chips, and to use the hashtag when they share photos of their meetups.
- Get Creative
Instagram is all about photos, so many people think of this caption as an afterthought.
Don’t neglect the picture caption! You can create engagement and promote sharing by using descriptive words that will engage, inspire and amuse your followers.
Here are some ideas to help you build up followers on Instagram with your posts:
• Use questions on your caption. Write your query at the beginning of the post so that people see it first.
• Get personal with your article. Tell a story about yourself, or how your product helped or inspired someone else.
• Ask people to tag others. Asking people to tag three of the best friends or tagging someone they are grateful for brings other possible followers to the equation.
A great example of a brand that does private posts well is your @NatGeo Instagram account.
They produce breathtaking Instagram Stories with informative captions to educate the consumer on the plight of animals around the world.
Remember when it comes to using Instagram posts to have followers, it’s about being authentic. Don’t use questions in every single article or tell a personal story that isn’t genuine.
- Go Local
One of the best ways to build your Instagram followers is to get to know your neighbours!
Whether you’re creating Instagram ads or need to promote your event in a specific area, you can see what is going on near you by going to the search page and clicking on the Places tab.
Type in the location to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment or even an emoji and follow the individual if you like what you see. Hopefully, this will be the beginning of a natural interaction.
By way of instance, if you provide life coaching services, you could type in your location followed by”entrepreneurs.” Local entrepreneurs may be searching for more work and life balance or help with life goals or career challenges.
Similarly, if you’ve got a physical location that people have checked into on Instagram, comment on those posters’ pictures to make sure they’re aware of your Instagram existence, and then follow them.
These are some of the best ways to build Instagram followers the right way: no bots, no shortcuts, just tried and true ways to engage with your audience and turn them into followers!
She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.